Singapore Loves Facebook

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Last year, 40 percent of Singaporeans were on Facebook. This year, the proportion of Singaporean Facebook users has increased. As of today, 48.9 percent of us are connected on the social networking site. The figure is derived by dividing the total number of Facebook users in Singapore (from Facebook ad platform) by the total population. […] Related posts: STATS: 40% …

The State of Online Word of Mouth Marketing [STATS]

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In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend …