Major Challenges in Email Marketing
Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […]
Here’s an Email Marketing Checklist
Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign. Besides […]
LivingSocial Invests in Spanish Group-Buying Site
LivingSocial, the social commerce site, added to its international expansion today with a controlling interest in Spain’s Let’s Bonus. The deal gives LivingSocial the ability to speak to consumers in Spanish, Italian and Portuguese, and gives the…
Five Important Trends for Every Business in 2011
As 2010 draws to a close, it’s time to turn our attention to another year. Another decade, actually, that will bring new challenges and new opportunities. Here are five important trends you can expect to see in 2011 and a few ideas to get you started on the right foot. Happy New Year. Security. Consumers […]
Google Adds Nearby Shops to U.K. Product Search
Google has announced a new feature for online shoppers and merchants in the U.K., called Nearby Shops. The feature is already available in Google’s U.S. Product Search, and was rolled out in the U.K. on Wednesday. Consumers searching for items on Google Products are now shown a map that indicates the locations of nearby stores […]
Online Holiday Spending Climbs Past $28 Billion
Christmas came a little early for many online retailers this year, as the final shopping weekend of the holiday season pushed e-commerce sales past $28 billion for the first time ever. Research firm comScore reports that consumers increased their spending…(read more) [[ This is a content summary only. Visit my website for full links, other […]
Stop Doing Social and Start Being Social
More WebProNews Videos If you’re worried about doing social media, you’re probably doing it wrong. Social media is not a goal. It’s a means to achieving goals you have probably always had as a business. WebProNews recently spoke with Lee Odden of Top Rank Online Marketing about effectively utilizing channels that are available to you, […]
Nearly 1 in 3 Consumers Surveyed Like Targeted Ads
With the Federal Trade Commission recommending stronger regulations for online advertising, the future of behavioral Web marketing practices is somewhat uncertain right now. The FTC argues that consumers overwhelmingly consider these targeted ads intrusive…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Gaming Is the Top Segment for Electronic Holiday Gifts [REPORT]
Consumers this holiday season are seeking video game consoles, smartphones and cameras — but on the cheap, if possible, according to the Giftmeister 2010 Holiday Gifting Trend Report. The findings, based on the purchases of 20,000 Giftmeister customers from the…
HOW TO: Create a Location-based Marketing Campaign
Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, […]
Chevy Volt Electric Cars Hit the Streets
The first Chevy Volt electric cars are now making their way to consumers. Executives at GM promised the Volt would be available for sale by the end of 2010, and starting this week, 350 vehicles have rolled out of the…
CT AG Hits Google With Civil Investigative Demand
The tension over Google’s collection of sensitive WiFi data has risen again. Today, Connecticut Attorney General Richard Blumenthal issued a civil investigative demand requiring that Google share the information gathered by its Street View cars. Blumenthal defined the demand as being the equivalent of a subpoena, meaning Google should have little choice but to comply. […]
Online Shoppers Consuming Reviews in Record Numbers
New data from social commerce solutions provider Bazaarvoice underscores the dramatic change taking place in the shopping behaviors of online consumers. Bazaarvoice is one of the leading providers of user-generated ratings and reviews, sharing the competitive…(read more) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Hey Google, Groupon is Just Not That Into You
Let's put all the Google buyout rumors aside for just a moment and focus on actual Groupon news. Then we'll dig into why Groupon will not be selling to Google. Groupon is launching two new initiatives and they are nothing short of game-changing for merchants and consumers. Groupon Stores lets merchants set up virtual storefronts […]
How and Why Remarketing Can Gain Back Lost Customers
Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. Since then, Google has launched remarketing capabilities for AdWords, and I’m guessing the […]