China’s E-commerce hits 560 million Online Orders

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A recent data from iResearch shows that the number of online orders in China’s e-commerce market reached a whopping 560 million in Q4 2010, up 45.8% from Q3 2010. The quarter-to-quarter growth is […] Related posts: 1 Million Facebook Fans = $3.6 Million In Media Value Ever wonder how much your Facebook fan page is worth?… New Twitter Video Hits …

Planning Commission of India uses Facebook to reach Citizens

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India is a democratic country. But this time round, democracy in India has gotten itself a face lift. The Planning Commission of India recently introduced a Facebook Fan Page to discuss expenditure planning for the next 5 Years (2012 to 2017). Drawing inspiration from the fair amount of success of the Census 2011 Facebook Page, […] No related posts.

Facebook doesn’t allow Brands to Rebrand

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We admit. We are facing a Facebook page identity crisis. Our page is titled ‘Penn Olson Marketing Fanatics’. It isn’t exactly the right name for a tech blog. As a loyal reader, you would notice a huge change in our content focus. We started out as a general tech marketing blog but now have switched […] Related posts: Facebook is …

People Saying Social Media Unmeasurable Not Looking Hard Enough

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People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily Story Feedback Instead of just …

AT&T, Bazaarvoice Offer Ratings and Reviews on Facebook

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AT&T has joined forces with Bazaarvoice to enable its customers to read, share and submit product reviews directly on the company's Facebook fan page. AT&T, which has offered product ratings and reviews on its own site since 2008, is the first in the telecommunications industry to bring customer ratings and reviews onto Facebook to… [[ This is a content summary …

How a Student Uses Facebook to Campaign for a Social Media Internship

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This post is authored for Stephanie, our very own writer, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. What would you do if you only had 5 days to campaign for a lucrative social media internship? It’s the world’s coolest and probably also the highest […] Related posts: AirAsia’s …

NTU is Building Green Tablets for 100 million Indian Children

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Many schools in India don’t have electricity to access electronic learning tools. That’s a problem, which now has a solution. Singapore’s Nanyang Technological University (NTU) and Rice University are developing an electronic tablet that is both battery and solar powered. The device, named iSlate, is estimated to serve 100 million Indian children. “India’s full economic potential will […] Related posts: …

RenRen isn’t as Convenient as Facebook or Twitter

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This article is originally published in SocialMediaNZ as a guest post. While businesses in the rest of the world are enjoying the convenience and openness of Facebook and Twitter, businesses in China are struggling to even set up a fan page on Renren. (Thanks to the great firewall, Facebook and Twitter are blocked in China.) China’s social […] Related posts: …

Mashable Readers Miss Being “Fans” on Facebook

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In the good old days, Facebook users “became a fan” of their favorite teams, celebrities, objects, and personalities. A month and a half ago though, that all changed. Facebook Pages switched from “Become a Fan” to “Like” in order to lower the bar for users to engage and connect with brands. The change hasn’t been the most popular one though, …

Facebook Faceoff: “Like” vs. “Become a Fan”

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A month ago, Facebook began phasing out the Facebook Fan Page, changing the action of “becoming a fan” to “liking.” The change was part of a broader plan to spread the Like button across the web and to lower the barrier for users to become connected with brands. Not everyone “likes” Facebook’s small but important wording change, though. Now that …

Formerly Friendless “South Park” Character a Hit on Facebook [Randomly Viral]

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Remember Kip Drordy — the sad, sad little boy from last week’s episode of South Park, “You Have 0 Friends”? Well, screw friends — a Facebook Fan page set up to look like Drordy’s profile has attracted more than 100,000 fans. “You Have 0 Friends” got scads of media attention last week, as the South Park kids took Facebook to …

How a Facebook Group Helped Reunite a Band for Charity

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Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter. In July 2008, David Katz, an investment firm employee in New York City, searched for one of his favorite bands, God Street Wine, on Facebook to see what he could find. The only results showed people listing the band in …

Minnesota’s Governor to Hold Town Hall via Facebook

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The governor of Minnesota, Tim Pawlenty, has found a novel use for Facebook: conducting town hall meetings. On Wednesday, March 31, at 7:15 p.m. ET, the governor will use his Facebook Fan Page to make a major announcement and to gather feedback from his fans on “helping Republicans win the 2010 elections.” Facebook’s been a powerful tool for politicians for …

5 Essential Apps for Your Business’s Facebook Fan Page

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will …