China’s E-commerce hits 560 million Online Orders

A recent data from iResearch shows that the number of online orders in China’s e-commerce market reached a whopping 560 million in Q4 2010, up 45.8% from Q3 2010. The quarter-to-quarter growth is […] Related posts: 1 Million Facebook Fans = $3.6 Million In Media Value Ever wonder how much your Facebook fan page is […]

Planning Commission of India uses Facebook to reach Citizens

India is a democratic country. But this time round, democracy in India has gotten itself a face lift. The Planning Commission of India recently introduced a Facebook Fan Page to discuss expenditure planning for the next 5 Years (2012 to 2017). Drawing inspiration from the fair amount of success of the Census 2011 Facebook Page, […]

Facebook doesn’t allow Brands to Rebrand

We admit. We are facing a Facebook page identity crisis. Our page is titled ‘Penn Olson Marketing Fanatics’. It isn’t exactly the right name for a tech blog. As a loyal reader, you would notice a huge change in our content focus. We started out as a general tech marketing blog but now have switched […]

People Saying Social Media Unmeasurable Not Looking Hard Enough

People who say social media isn’t measurable aren’t looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isn’t measurability, it’s knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics. Daily […]

AT&T, Bazaarvoice Offer Ratings and Reviews on Facebook

AT&T has joined forces with Bazaarvoice to enable its customers to read, share and submit product reviews directly on the company's Facebook fan page. AT&T, which has offered product ratings and reviews on its own site since 2008, is the first in the telecommunications industry to bring customer ratings and reviews onto Facebook to… [[ […]

How a Student Uses Facebook to Campaign for a Social Media Internship

This post is authored for Stephanie, our very own writer, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. What would you do if you only had 5 days to campaign for a lucrative social media internship? It’s the world’s coolest and probably also the […]

NTU is Building Green Tablets for 100 million Indian Children

Many schools in India don’t have electricity to access electronic learning tools. That’s a problem, which now has a solution. Singapore’s Nanyang Technological University (NTU) and Rice University are developing an electronic tablet that is both battery and solar powered. The device, named iSlate, is estimated to serve 100 million Indian children. “India’s full economic […]

RenRen isn’t as Convenient as Facebook or Twitter

This article is originally published in SocialMediaNZ as a guest post. While businesses in the rest of the world are enjoying the convenience and openness of Facebook and Twitter, businesses in China are struggling to even set up a fan page on Renren. (Thanks to the great firewall, Facebook and Twitter are blocked in China.) […]

Mashable Readers Miss Being “Fans” on Facebook

In the good old days, Facebook users “became a fan” of their favorite teams, celebrities, objects, and personalities. A month and a half ago though, that all changed. Facebook Pages switched from “Become a Fan” to “Like” in order to lower the bar for users to engage and connect with brands. The change hasn’t been […]

Facebook Faceoff: “Like” vs. “Become a Fan”

A month ago, Facebook began phasing out the Facebook Fan Page, changing the action of “becoming a fan” to “liking.” The change was part of a broader plan to spread the Like button across the web and to lower the barrier for users to become connected with brands. Not everyone “likes” Facebook’s small but important […]

How a Facebook Group Helped Reunite a Band for Charity

Josh Sternberg is the founder of Sternberg Strategic Communications and authors The Sternberg Effect. You can follow him on Twitter. In July 2008, David Katz, an investment firm employee in New York City, searched for one of his favorite bands, God Street Wine, on Facebook to see what he could find. The only results showed […]

Minnesota’s Governor to Hold Town Hall via Facebook

The governor of Minnesota, Tim Pawlenty, has found a novel use for Facebook: conducting town hall meetings. On Wednesday, March 31, at 7:15 p.m. ET, the governor will use his Facebook Fan Page to make a major announcement and to gather feedback from his fans on “helping Republicans win the 2010 elections.” Facebook’s been a […]

5 Essential Apps for Your Business’s Facebook Fan Page

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market […]

11 Essential Social Media Resources You May Have Missed

We know you’re busy. Even with every social media, web, and RSS tool at your disposal, you can occasionally miss out on some of the week’s most insightful content. Never fear. We’ve taken a moment to round up the best Mashable resources from this past week and present them here for your weekend enjoyment. From […]