Are Marketers Interested in Twitter Promoted Products?
According to early adopters like Virgin America, Bravo TV and Red Bull, Twitter’s Promoted Products are highly effective. Virgin America reported that Promoted Tweets helped the airline record its fifth-highest sales day in the entire airline’s history. But that was back in April-May, when Promoted Tweets was launched. A huge proportion of the clicks was […]
Adobe Search&Promote Arrives in Style
This week the site search market got a new player as Adobe has introduced Adobe Search&Promote. The site search and merchandising application aims to help marketers anticipate visitor search intent and promote the most relevant products and content…(read more) [[ This is a content summary only. Visit my website for full links, other content, and […]
Start with Data in Landing Page Optimization
A Thorough, Modern Definition of Landing Page Optimization By Brian Deagan The term “optimization” is dangerously close to becoming a victim of overuse and relegated to meaningless buzz word status. But the word does retain a valuable definition that marketers and Web masters alike must internalize and apply. To prevent… [[ This is a content […]
YouTube Takes Skippable Ads Live
Online video viewers, it’s time to smile. The TrueView ad format has launched on YouTube, meaning users will sometimes get the opportunity to pick the least objectionable commercial or even skip all but five seconds of an ad before watching a clip. Note the word "sometimes." Users shouldn’t get too happy (and advertisers shouldn’t get […]
How and Why Remarketing Can Gain Back Lost Customers
Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. Since then, Google has launched remarketing capabilities for AdWords, and I’m guessing the […]
3 Core Skills Every Good Social Media Marketer Should Possess
This post is authored for Sarah, our very own co-founder, for her application to be Standard Chartered Breeze’s World Coolest Intern (WCI). We promise this is a good read. Hiring a good digital marketer is hard, but hiring a great one is even harder. What differentiates the great from good is attitude. The best talents […]
MySpace’s New Strategy: It’s no longer a Social Network
The battle between MySpace and Facebook for social-network dominance was long over. Facebook won and MySpace needed a new direction to stay competitive. You have probably heard by now that MySpace had recently gone through a design facelift. The new design was to support its new strategy. It’s no longer a social network. Instead, it’s […]
Check-In Apps Add Key Relevancy Factor to Your Marketing
Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue […]
Facebook can make Email Social but can it Kill Gmail?
Hailing from the Bay Area, Brian has recently been immersed in the social media whirlwind, following a combination of never-ending startups and the big giants (Google, Apple, Facebook). In his free time he is glancing at the stock market, chowing down delicious food, coaching tennis, or hanging with friends. Today, everything is becoming social, including […]
Twitter Story and Tips from @AskAaronLee
Three minutes with ____ is a series of short interviews with people who’re creators and thought leaders in the creative, start-up or media world. Aaron Lee, better known as @askaaronlee, is an undergraduate student from Malaysia. He started tweeting on March 2009 and has since gathered a massive group of followers. 152,513 followers at the […]
YYMI Newsletter Oct 26-A quick Update and a funny marketing fail
Marketing Fail of the Week Courtesy of Failblog.org Something tells me that the good folk in Salt Lake Utah didn’t realize they had a branding issue. It pays to check out a proof before going to print. The Cats Out of the Bag… by Laura In our last newsletter I alluded to a well known […]
HOW TO: Make Sure You’re Tracking the Right Data
Raj Kadam is the CEO and Co-founder of Viralheat Inc., a social media analytics firm focused on delivering detailed social media analytics to major brands and agencies world-wide. Today, you would be hard-pressed to find a marketer who’s not buried in a mountain of data. The average marketing pro’s data sources include the usual web […]
The State of Online Word of Mouth Marketing [STATS]
In a session yesterday at Forrester’s Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think […]
HOW TO: Integrate Paid Search and Social Media for Better Marketing Results
Matt Lawson is director of marketing for Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies. Paid search and social media are both extremely important marketing channels. But how can brands combine the two distinctly different tactics –- the bid-based, conversion-obsessed, ROI-driven world of paid search and the experimental, […]
H&M Organizes Flash Mob to Promote Children’s Clothes [VIDEO]
Here’s a nice foil for Philly’s recent spat of violent flash mobs: A bunch of adorable children spontaneously breaking out into a sick dance routine in San Francisco’s Union Square. Yeah, they’re basically shilling for H&M — but the dance is rather impressive and deserves a look. Utilizing flash mobs — which began as a […]