Kenshoo Introduces Facebook Advertising Platform

Digital marketing software provider Kenshoo has publicly released its new enterprise technology following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook through the Kenshoo platform. Kenshoo Social is designed to help drive brand engagement through social… [[ This is a content summary only. […]

Telkomsel Now Indonesia’s Biggest Holder of IPv4 Addresses

The Asia Pacific Network Information Center (APNIC) gave 4 million IP addresses to Indonesian telco Telkomsel. Telkomsel now manages 5.5 million IP version 4 (IPv4) addresses for its public internet service. APNIC is […] Related posts: The Biggest Marketing Challenges [SURVEY] Shouting out to all marketers and advertisers. What are your… China is the Biggest […]

Making Viral Video Truly Measurable

A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics), marketers will have an opportunity to see beyond a video's raw numbers such as total views. "For… [[ This is a content summary […]

Fashion Brands Using Facebook To Best Effect

Lots of companies have a strong presence on Facebook, with Chipotle, Ford, and NBC all making significant moves just this week.  But when it comes to effective marketing in the UK, new data from Experian Hitwise indicates that fashion brands know how to use Facebook best. Robin Goad, who shared that finding in a corporate […]

Get Busy With Bing Webmaster Tools

It is common for search marketers to become so consumed with Google that they often forget about another reliable traffic source in Bing. While Bing and Yahoo combine for roughly 25 percent of search traffic, perhaps that index warrants closer attention. Let's look inside the Bing Webmaster Tools area and see if we can't improve […]

1 out of 3 Asians said “I love you” for the first time via Email

Valentine’s Day clashes with Monday blues: It isn’t an ideal day for a date. Many people will be hard-pressed to take time out for romance and emails are often the last resort to […] Related posts: Email Usage Statistics In The U.S [INFOGRAPHIC] Email marketers alert! Rackspace has compiled its business email usage… Facebook can […]

A Social Media Valentine’s Day

Everyone is gearing up for the big day tomorrow. Yes, it’s Valentine’s Day that I’m talking about. Don’t panic if you forgot as this time around, social media is ready to help you in […] Related posts: The Social Media Age Distribution [STATS] This piece of information is priceless for marketers targeting America…. HISTORY Social Media […]

6 Verticals See Triple-Digit Growth in Mobile Advertising

Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had […]

Trends in Landing Page Design for Search Marketers

Landing pages are critical to the success of search marketing and advertising campaigns. To ensure that the destination where consumers end up post-click presents the best opportunity for conversion, let's review three current landing page design trends. When you want to analyze what works best in landing page design, start with the most… [[ This […]

Shorter Videos Provide a Longer Social Reach

Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly becoming one of the most valuable channels for Web professionals. The Jun Group, a New York City-based social… [[ This is […]

Eight Tips for a Viral Email Acquisition Campaign

Email marketers that follow the best practices for acquisition, relevancy and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes and spam complaints, according to the Email Experience Council. The attrition rates are even higher for less vigilant Web professionals. One strategy that can quickly… [[ This is a content summary […]

Major Challenges in Email Marketing

Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same […]

Here’s an Email Marketing Checklist

Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign. Besides […]

Delivra Partners with Adobe

Adobe is quietly building up one of the most powerful online marketing platforms available. Email services provider Delivra just today announced an integration with Adobe SiteCatalyst which will enable marketers to send email messages to specific list segments based on the online activity of customers (courtesy of Adobe's Omniture… [[ This is a content summary […]

9 Things Businesses Have Learned About Social Media

Social media has walked the fiery coals of skepticism and has brilliantly performed as a marketing, customer service and relationship building tool beyond expectations. All size businesses have taken the polar bear plunge into what felt like an alien way of communicating with their customers. When businesses began using Facebook fan pages, Twitter, engaging on […]