Social Media: From Hype to Business As Usual

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This is a summary of Thomas Marzano’s (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips. Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID […] Related posts: How Social …

Foursquare Exceeds 40 Million Check-Ins

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Location-based social network Foursquare counted its 40 millionth check-in a “couple days ago”, according to a Tweet from one of its developers. The number shows that Foursquare’s growth rate is accelerating: Five weeks ago, we clocked Foursquare’s total check-ins at 22 million. In short: Foursquare appears to have doubled its check-in rate in just over a month. It’s just over …

Betty White’s Muffin on SNL [VIDEO]

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Betty White appeared on SNL tonight — the result of an unprecedented Facebook campaign to have the Golden Girls star host the show. The Facebook page Betty White to Host SNL (please?)! launched in December 2009, gathering more than 500,000 fans and a great deal of media attention. Spotting the opportunity for online buzz, NBC not only agreed to have …

Parody Asks: What is the iPad Revolutionizing? [VIDEO]

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Do you want an iPad with every wretched fiber of your being, but you can’t quite articulate why? Well, College Humor’s Jake and Amir feel your pain. After all the waiting in line, televised hype and general silliness, it’s kind of a relief when the parodies start coming out in full-force — especially when they capture so perfectly the cultural …

Yada Yada Marketing Newsletter March 4, 2010– The more things change, the more they stay the same..Marketing, social media and a cute cat and a monkey

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“I’ve been learning online marketing for several months and it’s refreshing to read your articles…full of great data and no hype!”