Singapore’s Start-up, Stream Media Raises $780,000

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Stream Media, a Singapore-based mobile start-up has raised US$780,000 in a Series A funding led by Stream Glbal Pte Ltd and Singtel Innov8. This fresh fund will provide Stream Media with enough resources to further develop and market its MoVend mobile payment product. MoVend is a mobile in-app payment platform that allows users to buy […] Related posts: Singapore start-up …

Changing Facebook Places Privacy Settings

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With the roll out of Facebook Places to more locations across the globe (Ireland now being available as of last week) I am predicting there are many digital and social media agencies proposing programmes to make use of this opportunity to businesses for location based mobile marketing. But what there is little coverage of is the impact of the launch …

Smaato Raises $7 million from Singapore’s EDBI and more

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Smaato, a mobile advertising start-up that helps publishers to monetize their content through mobile applications has just raised $7 million of fresh funds. The $7 million round of funding was led by Singapore’s EDBI, together with existing shareholders including Aeries Capital. The new funds will help Smaato’s expand internationally, in particular to extend its presence […] Related posts: Singapore start-up …

Easy Mobile Marketing for Every Business

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According to new data from comScore, people accessing email via mobile devices increased an impressive 36 percent, from November 2009 to November 2010. More than 70 million people accessed email on their mobile devices in the month. In this age where “mobile” is so often equated with apps – and their astronomical development… [[ This is a content summary only. …

Singapore start-up raises $1 million and heads to U.S

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2359 Media, a Singapore-based mobile marketing provider, told Penn Olson that it has just ended its Series-A investment round with an investment sum of SGD $1 million (USD $770,000). The newly injected fund will be used for expansion to the U.S market. SingTel Innov8, a wholly-owned subsidiary of the SingTel Group, led the round, making […] Related posts: Singapore Tech …

Moosejaw Joins Google for Local Availability

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This year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will occur in-store, from small neighborhood boutiques to national chains according to eMarketer's Mobile Marketing from In-Store study of June 2010.  How will retailers ease the transition from online to offline?… [[ This is a content summary only. Visit …

Why Flash Mobs Work for T-Mobile

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Naturally curious and constantly poking his head into everything and anything, Amos believes that experience is the best teacher and is willing to eat, do or learn anything just for the next big idea in advertising. When he isn’t daydreaming, he can be found playing video games, watching good movies or enjoying music. T-Mobile never ceases […] Related posts: Flash …

YYMI Newsletter Oct 26-A quick Update and a funny marketing fail

YadaYadaAdmin Community Posts, Facebook Advertising, Laura's Column, Marketing, Marketing Fails, Newsletters 2 Comments

Marketing Fail of the Week Courtesy of Something tells me that the good folk in Salt Lake Utah didn’t realize they had a branding issue. It pays to check out a proof before going to print. The Cats Out of the Bag… by Laura In our last newsletter I alluded to a well known internet marketer we have been …

What a Girl Wants: More Mobile Shopping, Survey Says [STATS]

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Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of them were open to more mobile marketing and mobile shopping. These respondents love using the mobile web overall, this study shows; 94% said they even use their phones to surf even when they’re at home and nearby much more powerful …

Unlock In-Game Weapons for Splinter Cell Conviction via Text Message

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Ubisoft, developer and publisher of the popular Xbox 360 game Splinter Cell Conviction, has developed a text messaging campaign that rewards mobile marketing subscribers with a unique in-game weapon. The company used Twitter, Facebook and e-mail lists to promote the campaign, promising the in-game weapon to players who would text “WEAPON” to 44144*. When a player complied, he or she …

What do you do if your're going on TV in twelve hours and your website doesn't work?

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Sounds like an impossible situation, but that is exactly what happened last week.
Although I cannot tell you who this public figure is, I can tell you that we were contacted to finish their website, get it working so that people could view their video and fill out a form showing their support.