Making the Most of Conversion Testing

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By Pete Olson, vice president of enterprise solutions at Amadesa  As merchants work to create more effective and more measurable e-commerce marketing strategies, website testing is often at the top of their to-do lists. It seems that nearly everyone today believes in the inherent value of website conversion rate optimization, and yet,… [[ This is a content summary only. Visit …

Migrating to YouTube from Google Video

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Google notified users of its Google Video product that it would end support of playbacks on the service starting April 29th. The company announced a few days ago (4-22-11) that it has since removed that deadline however and developed a solution to help those users automatically migrate their video content to YouTube.  While videos can… [[ This is a content summary …

Did Google's Algorithm Update Go Far Enough on Content Farms?

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As you probably know by now, Google has implemented a new algorithm change that the company says impacts 11.8% of their queries. While Google would not come out and say directly that the update is aimed at content farms, this is widely understood to be the case.  Are you satisfied with Google’s Update? Tell us what you think.  What Google …

Fashion Brands Using Facebook To Best Effect

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Lots of companies have a strong presence on Facebook, with Chipotle, Ford, and NBC all making significant moves just this week.  But when it comes to effective marketing in the UK, new data from Experian Hitwise indicates that fashion brands know how to use Facebook best. Robin Goad, who shared that finding in a corporate blog post earlier today, arrived …

Foursquare Announcements Coming at SXSW

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This week, we posted an article about some comments Foursquare co-founder Dennis Crowley made about competing with Facebook. He responded to this, and we exchanged a few tweets. Bottom line: expect multiple announcements from the company at SXSW.  In a recent interview on CNBC, Crowley said, "They’re [Facebook] a huge platform and a big competitor, but we look at the …

Demand Media: We're "Very White Hat"

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Demand Media CEO Richard Rosenblatt, speaking on an earnings call today, took to defending his company’s content, which is often subject to a great deal of criticism, though I would contend that much of the criticism is really geared toward Google for surfacing some of the more questionable (in quality) content over other results that would appear more authoritative.  In …

Facebook Chat In Hotmail Goes Live Worldwide

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Five months ago, Microsoft announced that Hotmail users in Brazil, France, Germany, Russia, the U.K., and the U.S. could begin to chat with their Facebook friends while checking their email.  Now the integration of Hotmail and Facebook Chat is complete in every place where Facebook is available. We’ll admit: this may not sound like a big deal insofar as it’s …

Analyze Your Adwords Campaign vs the Competition

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If you're anything like me, chances are constantly measuring yourself (or what you create) against that of the competition. While analyzing and making improvements based on the past performance of your campaign is a good way, analyzing  performance against that of the competition is another.  If you are an Adwords advertiser you… [[ This is a content summary only. Visit …

Eminem Chrysler Ad Wins YouTube Blitz

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YouTube announced that the winner of its Ad Blitz contest is Chrysler, for its Super Bowl commercial, which featured Eminem driving around Detroit. The contest was based on viewer votes.  "It’s been about two weeks since the Super Bowl aired, but our ears are still ringing from the noise of advertisers jockeying for position in Ad Blitz, YouTube’s contest to …

Bing Gets Behind "Future Of Search" Series

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Anyone who’s interested in what Bing will do next can perhaps relax.  Rather than make onlookers fight for every scrap of information, the organization seems to be tending towards openness, announcing today that it will back a sort of multimedia series called "The Future of Search." A post on the Bing Search Blog explained, "Here at Bing we don’t claim …

How Much is a Tweet or a Like Worth to You?

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ChompOn has released some interesting findings (pdf) related to social media sharing and its value to e-commerce. Specifically, the firm sought out to answer the question: "What is the value of a social action in online commerce?"  What they came up with is that a Facebook Share was worth $14, a Facebook "like" was worth $8, a tweet was worth $5, …

Social Networks Consume 22% Of Australians' Time Online

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Facebook (along with a few other social media sites) exerts a strong pull in many countries all over the world, and new stats from comScore confirm that one of them is Australia.  comScore’s found that Australians dedicated almost 22 percent of their time online in December 2010 to social networks, versus 16.6 percent a year earlier. A quick note with …

Too Many Facebook Friends Causes Stress

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The more Facebook friends people have , the more likely they are to feel stressed out by the site, according to a new study by Scottish researchers. Psychologists from Edinburgh Napier University surveyed 200 students on their use of Facebook, and found that a for a significant number of users the negative effect of the social network outweighed the benefits …

Justin Bieber, Facebook and MTV Partner on Cyberbullying Initiative

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Pop superstar (and Grammy nominated) Justin Bieber is partnering with Facebook and MTV’s A Thin Line to help stop digital abuse – things like cyberbullying, online stalking, and "textual harassment." If anyone has the power to do so, it would be Bieber, who has a ridiculous amount of influence over the young’ns. Facebook and MTV are pretty big too.  "Bieber …

eBay, Telefonica Agree To Major App Deal

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Mobile purchases – which were already becoming much more common – may soon really increase in frequency in the UK.  eBay and Telefonica have struck a two-year deal that will see eBay apps and/or links preloaded on most of the phones O2 sells in the region. This move’s rather significant.  For starters, eBay’s already one of the first sites many …